These Genius Fruit Labels Tell Us Why 'Chemical-Free' Is a Useless Term

The idea that there is a difference between "natural" chemicals - like those in fruits and vegetables - and the synthetic version of those chemicals produced in a laboratory is a common misconception.

Marketers often feed off consumer concerns that "human-made" chemicals are bad. But the fact is that all foods, and everything around us, are made up of chemicals, whether they occur in nature or are made in a lab.

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