Vitamins and the Failure of Free-Market Health

Well-read people could come to reason that a product with even a 1-percent chance of doing anything to help is worth a shot. The health marketplace does not invite rational behavior, even when information is perfect.

While pills like Synagen IQ appear to be marketed at the darkest end of the disinformation spectrum, the category of products sold as “dietary supplements” is vast and corybantic. It also includes compounds for which valid cases exist, like prenatal folate and vitamin D pills.

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